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International Journal for Quality in Health Care 15:261-266 (2003)
© 2003 International Society for Quality in Health Care

Methodology Matters

Good practice in the conduct and reporting of survey research

KATE KELLEY, BELINDA CLARK, VIVIENNE BROWN and JOHN SITZIA

Research Department, Worthing & Southlands Hospitals NHS Trust, Worthing, West Sussex, UK

Survey research is sometimes regarded as an easy research approach. However, as with any other research approach and method, it is easy to conduct a survey of poor quality rather than one of high quality and real value. This paper provides a checklist of good practice in the conduct and reporting of survey research. Its purpose is to assist the novice researcher to produce survey work to a high standard, meaning a standard at which the results will be regarded as credible. The paper first provides an overview of the approach and then guides the reader step-by-step through the processes of data collection, data analysis, and reporting. It is not intended to provide a manual of how to conduct a survey, but rather to identify common pitfalls and oversights to be avoided by researchers if their work is to be valid and credible.

Keywords: data reporting, health care surveys, methodology, questionnaires, research design, survey methods, surveys


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